Great presentation gets attention. A great label makes sure customers remember whose gift it was.

You’ve selected the products. You’ve created the assortment. You’ve chosen the box, basket or packaging. Now there’s one more opportunity to turn a curated gift into something distinctly yours: the label.

A thoughtfully designed label or sticker can transform a simple kraft box, gift bag or package into something that looks polished, intentional and ready to give. It can carry your logo, tell your story, identify what’s inside—or simply add that final finishing touch.

This month, we’re featuring Custom Label, a Northern California company Bella Viva has worked with and recommends.

Why We Like Them

For Bella Viva, a good partner isn’t just about the product they provide. It’s about how they do business.

We’ve found Custom Label to be consistently reliable, with excellent turnaround times and outstanding communication. Just as importantly, they’re willing to work with projects of virtually any size—from a small short-run need to much larger production requirements.

That flexibility can be particularly valuable for independent retailers and specialty businesses testing a new holiday gift program. You don’t necessarily need thousands of identical labels to get started.

A Simple Way to Elevate a Gift

If you’re creating curated gift boxes and baskets this holiday season, consider what a simple custom label could add.

Brand the box. Turn an ordinary kraft box, bag or container into packaging that looks uniquely yours.

Tell the story. Use a label or sticker to identify the collection, highlight what’s inside or share something about your business.

Create something seasonal. A limited holiday label can make an everyday package feel like a special edition.

Start small. Digital printing can make shorter runs and multiple versions practical, giving you an opportunity to test an idea before committing to larger quantities.

Custom Label offers both digital and flexographic printing, along with assistance in choosing materials, finishes and production methods based on the project.

And if you’re not sure where to begin, that’s another reason we like working with people who are willing to help.

Because sometimes the smallest detail is what makes the whole gift feel finished.

Learn More

Visit Custom Label’s Resource Hub for information about label options, printing methods, artwork, proofs and other packaging considerations.