Never tried one? You may be surprised by just how delicious they are.
Persimmons may not have the familiarity of an apricot, peach or apple—and that’s exactly what makes them worthy of this month’s Hidden Gem.
Bella Viva’s Natural Dried Persimmons are made from California-grown Hachiya persimmons. They’re naturally sweet, pleasantly chewy and beautifully amber-orange, with subtle warm notes reminiscent of cinnamon, nutmeg and allspice.
In other words, don’t let an unfamiliar name fool you. This isn’t a fruit with a strange or challenging flavor. It’s approachable, naturally sweet and remarkably well suited to fall and the holidays.
And the ingredient list couldn’t be simpler:
Persimmons. That’s it.
No added sugar. No sulfur dioxide. No preservatives, oils or artificial colors.
Made for the Season
Persimmons practically look like fall. Their rich orange color makes them an eye-catching addition to curated gift boxes and baskets, grazing boards and holiday displays.
Their flavor and chewy texture also make them easy to enjoy right out of the package, while their natural sweetness pairs beautifully with nuts, cheeses, chocolate and other specialty foods.
For retailers, that creates plenty of possibilities:
Gift them. Add color and something unexpected to a curated holiday assortment.
Pair them. Try persimmons alongside walnuts, almonds, cheese, chocolate or other dried fruits on a grazing board.
Merchandise them. Their beautiful fall color can make them stand out in seasonal displays.
Sample them. Because sometimes the best way to sell an unfamiliar product is simply to let someone taste it.
That last idea may be the most important.
Many customers have probably never tasted a dried persimmon—and may have no idea what they’re missing.
Sometimes “Different” Is the Opportunity
Holiday shoppers are looking for gifts that feel a little more special than the everyday.
Natural Dried Persimmons offer the best of both worlds: different enough to create discovery, but delicious and approachable enough to become a new favorite.
If you’ve never tried one, October might be the perfect time.